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Liftopia

email system design

problem:
simplify and codify email communications to improve click-thru and conversion. give more control over content according to changing needs of budgets/partners/season, while optimizing for Liftopia audience: 63% of users view emails on mobile device.
system to allow for regular sales and social cadences, one-off partner emails, campaigns/promotions, new user welcome-kit, and date/region targeted sales.

Category

UX/UI
email marketing/communications

Client

Liftopia


welcome kit: new user


modular email system: weekly communication cadence
responsive components: mobile

desktop components

systemic flexibility aligns with changing needs of the company

date-targeted product pushes


weekly comms: the goods


partner emails:
the mountain collective

whistler blackcomb resort

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ENGIN3.com
stephen gray joyce
em: sgrayjoyce@gmail.com

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