S GRAY JOYCE | ENGIN3

Barilla Pasta

branding / advertising

Problem:
Identify and create a visual brand voice and positioning that conveys the rich, (130yr old) authentic Italian heritage of Barilla Pasta. How can this narrative then be carried through the consumer/user in branding, packaging, advertising, digital, and retail experiences?

Category

brand design
consumer goods

Client

Barilla

branding / identity

packaging

discover barilla campaign

case study

microsite

barilla plus

"Discover Barilla" 30-sec commercial